Soul City Buddyz 3-B Background

SOUL BUDDYZ SERIES 3 (b)
TX date: Thursdays from 27 July 2006 – 19 October 2006
TX time: Thursdays, 19:00
Channel: SABC1
Episodes: 13

For further information or for photos of the members of the cast or crew, please call Onyx Marketing Communications: Georgina Lefifi on 011 315 6001/ 082 908 2555 / georgina@onyxmarketing.co.za

Soul Buddyz – background

Soul Buddyz, a television programme that you really want your children to watch together with YOU is back again!

Soul Buddyz is a real-life television drama specifically developed for 8 to 12-year olds, with consistently the highest audience ratings in its category. The third series follows a tremendous success of the previous three series, which has resulted in it been moved from the 18h30 prime time slot to an even better, later prime time slot of 19h00.

The series has been adjusted to appeal not only to children, but also to adults in these children’s lives, specifically the parents of 8 – 12 year olds. With strong reallife stories that affect children, their parents and their teachers, it delivers the positive message that all irrespective of age should – and can talk about issues. It also challenges the stereotype that children are not capable of making informed choices and reinforces the message that kids can be active citizens in society. After the success of the two previous Soul Buddyz series, children said that they wanted to imitate their heroes in the programme. Due to this demand Soul Buddyz Clubs were set up across the country.

The Soul Buddyz Clubs have attracted 45 000 children in 2200 clubs countrywide who are beavering away as agents for social change in their communities and in their own lives.
Running parallel to the Soul Buddyz series, there will be a second series of a television magazine programme called Buddyz on the Move (BoM). In Buddyz on the Move, the Soul Buddyz Club children make a difference in their communities by dealing with issues which are dealt with on the drama series, i.e. HIV, nutrition and lifestyle, gender and masculinity etc. BOM is broadcast every Saturday morning. BOM is a fun and insightful magazine type programme run by children. BoM will be broadcast on Saturdays at 07h30, following the Thursday drama broadcast. Soul Buddyz and BoM will both be broadcast for 13 weeks.